3 Easy Copywriting Tips To Improve Your Writing Today | Fine Point Marketing


If you want to write better today, there are
some simple copywriting tips you can apply right now. You can apply these rules to basically anything
you write whether it’s to your clients or to your employees. Basically anything you write where you want
to get your ideas across, this could be used in emails, newsletters, blog posts or social
media. The first rule is to write like you speak. You’re not writing a term paper or a scientific
article. You don’t need to use big words to get your
point across, in fact you should shoot for shorter sentences and smaller words. Great copywriters will write down to the 3rd
or 4th grade level. You can check what level you write at by using
a the readability score in Microsoft word. There’s also free online testers, search
for the Flesch-Kincaid Grade Level Test to find one or search for directions to turn
on the readability tester for Microsoft Word. The next easy rule to apply is to break up
your paragraphs. By breaking it up it becomes much easier for
people to digest your writing. Let me give you an example. And I know you’ve seen stuff like this,
usually it’s in an email or newsletter. Here’s one with no breaks, it’s almost
intimidating to start reading. And here’s another one with the content
broken up into smaller paragraphs. To make this even better you could add subheadings
where appropriate to make it easy for people to scan before they read the whole thing. If you’re worried about breaking some rule
you were taught back in 10th grade, I have news for you, those rules don’t apply for
copywriting. You’re trying to get your content read. Not get an ‘A’ from Mrs. Parker. The next rule is when you think you’re done
read it out loud. Where ever you stumble or it’s not smooth
– adjust it and reword it. Reading it out loud will make sure you don’t
have anything confusing. I can’t tell you how many times I’ve read
and re-read something and there still may be sections that aren’t smooth when you
read it out loud. My final tip is to remove any just’s or
that’s. I heard this from a master copywriter a couple
of years ago and it may sound strange but people have a tendency to have the words just
or that in their writing. But take a closer look at them by turning
on your finder in your document. Do they need to be there? In most cases, they don’t. They don’t add anything to your writing
and are filler words. You’ll notice if you remove these words
you’re usually not missing anything. That’s my quick copywriting tips – see what
you can apply it to your writing today. Thanks for watching. Follow or connect with me for more tips on
growing your business.

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